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Proliva & Fitness Supplements in India

If you are into fitness and going regularly to Yoga, Aerobic, Zumba or other activity centres and are being advised or taking any supplements, please consider the following:

1. 60-70% of fitness supplements being used in gyms or fitness centres / sports academies in India are fake as per the ASSOCHAM & RNCOS survey of 2015 and the same has also been analysed in details in prestigious newspapers like The Times of India and Hindustan Times. (Please refer separate Blog posts in this regard on this site).
2. Most of the Supplements used here are made from different kind of proteins, which are slow-release and their quality in terms of bio-availability and efficiency is also much lower while what is required for fitness are fast-release high quality and pre-digested proteins for maximum impact.
3. Almost all the supplements are imported or made from imported proteins. 80% of the proteins imported in India are from US and Europe. There are concerns in terms of usage of cattle-feed as well as rennet used in cheese manufacturing (of which, whey is a by-product) and it being 100% vegetarian as per Indian standards.
4. Apart from proteins, all supplements contain preservatives, additives, fillers, artificial flavours and chemicals. Many supplements also contain added sugars or sweeteners (for artificial sweetness) and some also use hormones.
5. For usage of proteins in fitness, equally important to the amount of proteins is also its quality with respect to its Amino Acid profile, because the proportion of Branched-Chain Amino Acids (BCAA) and Essential Amino Acids (EAA) within these proteins determine its effectiveness in muscle development. None of the fitness supplements in India currently provide detailed Amino Acid profile on the pack.
6. Protein Supplements used in fitness are very costly and apart from that, comes in large sized packs forcing consumer to fork out sizeable amount of money at one go.

As against that, Proliva products are much different because of following factors:

The Proliva Edge:

1. Customised products addressing specific functionalities
2. Highest proportion of proteins in all its products
3. All Natural – Proliva products do not contain added sugars, sweeteners, preservatives, additives, chemicals or hormones.
4. 100% vegetarian – All Proliva products are 100% certified vegetarian with its milk based proteins derived from grass-fed cows and all other ingredients also derived from vegetarian sources.
5. Affordable – Proliva products come in affordable monthly packs.

Below comparison will clarify, how Proliva products fare against high quality products available in the market:

• Tags
• Athlete Nutrition
• Bodybuilding Protein
• Casein
• Highest BCAA
• Immunity
• Lean Muscle
• Milk Protein
• Muscle Building
• Natural Proteins
• No added sugar
• No Additives
• No chemicals
• No hormones
• No preservatives
• No sweeteners
• Nutrition
• Proliva
• Protein
• Protein Powder
• Protein Shake
• Sport Nutrition
• Vegetarian Protein
• Whey

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Nutrisattva is a protein innovation company focused on developing natural protein nutrition for individuals across age groups, nutritional needs, and lifestyles. Founded on the belief that the strains of urban living requires a natural, informed and convenience-based approach to good health, Nutrisattva develops products built on the knowledge of nutrition science, fitness and Ayurveda.